Real quick: social media business round-up for 5/20

Here’s our daily list of the most laughable and learnable news stories today in social media for business.

• McDonalds introduced a new mascot and it didn’t go so well. Maureen Morrison of AdAge has the scoop.
  

• American Century Investments shows financial advisers are finally coming around to the value of social media for business. Sort of. What’s interesting is they seem to be using it less for building relationships and more for building expertise:
  

  [R]esearching people went down over the past five years, from 19% in 2010 to 16% in 2014. Finally, 16% rated monitoring industry and market news as their number three use, up from 12% five years ago. Concerning future business uses, study participants felt reading expert commentary and insights would continue to be most important (18%, up from 16% in 2010).

 

• FastCompany reveals how Samsung mined social media for business to  beat Apple’s iPhone:
  

  “When Samsung disrupted Apple, it was because they saw information more quickly than Apple could. They anticipated consumer annoyances before Apple would,” Neely added. “Samsung climbed a mountain everyone argued was too high to climb. If you went to people and asked what they disliked about their iPhone, they’d say nothing. They loved them. But Samsung used this platform to find out what the weaknesses were and basically built a strategy around them.”