Understanding Your Audience: Quick Tip Guide for Developing Your Content Strategy

It’s no secret how important posting content on social media is to stay relevant and in front of your audience. One thing that we should all be asking ourselves is, “Is the content I am posting effective?” How do we know what our audience wants or is interested in viewing? 1. Goals or audience? Which comes first? Most businesses try and establish their audience before anything else, but your first step should be to establish the goal of your campaign. What are you wanting to do? What do you want to promote? For Emphatic, we have several goals of our campaigns. The audience that we are going after depends on
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Is Process a Predictor of Success?

  Client: Lori Ramas Her business: https://relezant.com   Relezant is a marketing agency in Montclair, New Jersey that specializes in digital business efficiency and automating client management workflows. Founded in 2012, Owner and Chief Communications Officer, Lori Ramas knew she needed to find a better way to provide social media management to her clients. Lori was currently offering this to her clients but was doing everything herself, manually, even for her own brand. Everything from research to curation, brainstorming, sourcing; all the way up the editorial phases and scheduling; you name it, she was doing it. Emphatic was able to provide Lori the comfort and reassurance of having a team
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What is Social Media Marketing?

The Basics Whether you’re trying to build a brand, receive a crazy amount of ROI, or even interact with your future and current customers, social media marketing is KEY. Consumers may find it annoying to see promotions or brand building strategies from brands they follow, but let’s face it. IT WORKS!   Being Visual In 2018, over 50% of social media users checked their platforms daily. With these numbers constantly increasing, getting brand recognition is becoming more important. As we all know, scrolling through social media can sometimes be done subconsciously. How do you get the attention of these users? Visual Content. Images, graphics and videos are 40 times more likely
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Review, Revamp, Repeat: Optimizing Social Media Campaigns

Promoting your brand on social media can be tricky – especially when going after new business. Not only do you need content focused on attracting new clients or consumers, but you also need to keep your current clients engaged.  Here are 3 tricks to maintaining a consistent and effective social media strategy:    Review:  Facebook posts are small in size, especially on mobile. Catching the consumer’s eye is essential, but it can be hard to know what works. The slightest change to an image or copy can be the difference between someone scrolling past your post or clicking on your link. This can scare many businesses that are operating with
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7 Facebook Updates To Take Advantage Of In 2019

  One thing you can always count on when it comes to social media marketing is that it is constantly evolving and changing.  Facebook being the largest social media network means constant updates to keep up with.  Now that 2019 is in full force, it is time to take stock in those updates so that you ensure your social media marketing plan is on the right path. Here are seven new Facebook updates to know for 2019. 1. Instagram story shopping Shopping just became that much easier with Instagram stories.  You can now add product stickers so people viewing your stories can now get all the product details they need
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8 Content Marketing Trends To Watch Out For In 2019

  As we get closer to the new year, now is the time to re-visit your content marketing strategy.  The content you share on your social media pages is at the core of your brand’s connection with your audience.  The content you share with your audience will either help bolster your connection or not.  If you can create content that helps you connect with your audience in an authentic and meaningful way, you will be well on your way to a successful 2019. Here are eight key content marketing trends to keep an eye out for in 2019. 1. Create a content marketing plan and calendar Most small businesses, are spending up to
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Social Media Content: 20 Ideas Of What To Share

    Coming up with great social media content is not easy for any brand.  It takes time and effort to fill your social media calendar each and every month with fresh and engaging content. With that being said, there are many places you can look to for inspiration. Here are 20 great sources for social media content that your followers will love. 1. Customer questions If one of your customers asks a question about your company or product, you most likely have other customers that are wondering the same. Your social media updates are a great place to try and answer these questions. You can create a regular post or
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5 Ways Businesses Can Boost Engagement On Instragram In 2019

    If Instagram is a part of your social media marketing strategy (and it should be) you know that their algorithm has made it that much harder to grow your following.  You have to be strategic about your efforts to create a successful account.  With that being said, there are definitely ways to get the engagement levels you want.   Here are 5 ways to help you boost engagement on Instagram. 1. Stay on top of engagement with your followers The first rule of using social media marketing is to engage as much as possible with your followers, though many brands do not.  Whenever you share a new post
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Six Types of Social Media Content That Will Help Boost Conversions

  When it comes to the content you post on social media, a main goal is to move customers closer to purchasing.  For this reason, it is essential that you determine the types of content that resonate most with your audience. Below are six types of content that will help boost engagement, exposure and conversions. 1. Interactive content Interactive content gives your audience the opportunity to get involved with more than just likes and comments.  Posting content that your audience can interact with has proven to be a big win.  Consider Buzzfeed and their quizzes that are so popular. People love questions they can answer, polls they can take, contests
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Eight Tips for Going Live on Facebook, Instagram or Twitter

  Live video is one of the most effective ways to boost exposure about your business and foster a deeper connection with your audience.  Going live with video can seem intimidating but with the right strategies in place, you will experience higher engagement levels and extended reach.  So let’s get started. Here are seven key tips for going live. 1. Add value Social media is first and foremost about providing value to your followers.  Before you go live, sit down and come up with what you want to achieve with your videos.  The content you plan on using during your live video needs to resonate with your brand. Here are some
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