8 Tips For Growing Your Facebook Business Page

  Whether you have an existing business page on Facebook or you are just creating one, the hardest part is growing your fan base.  If you started out on Facebook about five years ago, growing your fan base organically was not that tough since the competition was not so fierce.  Speed up to now and you have millions of people on Facebook and tons of businesses vying for the attention of them all. In order to stand apart from the rest, you must have a plan and execute it properly. Below are eight tips on how to grow your Facebook business page.   1. Define who your target audience is When
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Key 2018 Predictions For Instagram Marketing

  As we approach the holidays, also comes thought of the new year.  Now is the time to start putting together your 2018 social media marketing plan. In order to do that, you need to know what trends to expect on which platforms. Instagram saw huge growth in 2017 and is expected to join the billion user platform club in 2018. Below are 5 trends we expect to from Instagram in 2018 Shopping tags to expand For 2018 we will definitely see Instagram putting focus on expanding their business options in order to remain competitive with the other platforms that are already seeing substantial growth with the business side. The expansion
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5 Tips for Planning Your 2017 Holiday Social Media Marketing Strategy

  It is hard to believe that the holiday season is right around the corner and with that comes one of the biggest spending times of the year for consumers. For this reason, now is the time to start brainstorming about your holiday marketing strategy and get your social media feeds ready to go! Below are some holiday marketing ideas to help you stand out in the sea of social media and really engage with your customers this upcoming holiday season. Come up with a content calendar Begin by highlighting the dates that are important for your  business’ success and build out your promotions from there.  Some ideas are Cyber Monday, Small
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10 Social-Media Trends To Look For In 2018

  Technology is constantly evolving within social media and the expectations for 2018 are great. As you look to the year ahead to start brainstorming on how to strengthen your social media strategy, it is key to have a pulse on what the trends will be. Here are some of the top trends we plan to see in social media as we enter 2018. 1. Augmented reality will see an increase Apple recently announced the iPhoneX and iPhone8 will come equipped with the ability to have an augmented reality experience. Not too far off will be platforms like Instagram and Snapchat having filters available that will allow you to have a
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Free Ways To Drive More Traffic To Your Website

    When it comes to content marketing, reaching more people is not the only goal. You want to have that content continue to provide value for the long term. By achieving this, visitors continue to come to your website well after you have published the information. Most brands are already using social media to promote their content. With that being said, there are many content promotion strategies that businesses are not doing even though they are free and easy to do. Below are 10 free and simple ways to drive more traffic to your website. 1. Take advantage of bookmarking sites Websites like Digg, StumbleUpon and Reddit  are popular destinations for information
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Tips For Optimizing Your Business Twitter Profile

By now, every business marketer is aware of the importance of using social media to promote their brand.  The challenge for many, though, is how to successfully maximize each platform. When it comes to Twitter, in order to grow your business, you need to attract and engage quality followers. Optimizing your Twitter profile will help you do just that. Below are tips on how to get the most out of your Twitter profile. Upload header and profile images Nowadays, I think everyone can agree that we are a visual culture. Your profile picture and cover photo are the 2 key visual elements that Twitter offers. It goes without saying that
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10 Ways to Build Up Your Leads and Referrals on LinkedIn

  As far as social media platforms go, most people view LinkedIn as a source for job hunters and a place to grow their professional network.  It is definitely much more than that, especially for businesses.  LinkedIn has proven itself to be a powerful tool for generating new business leads and for helping to develop those important relationships with referrals. Here are 10 ways you can build your leads and referrals on LinkedIn. 1. Your LinkedIn profile should provide a clear overview of what your business does Always keep in mind that to use LinkedIn to its fullest potential, you need to treat it like a non-stop networking event. With that being
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Best Practices For Running A Successful Facebook Contest

  Running a contest on social media, especially Facebook, is a great way to boost your reach, drive engagement and and build brand awareness. With over a billion people active daily on Facebook, you have a great opportunity to attract new customers and engage with current ones. Here are 10 key tips to help you get started with running a Facebook contest:   1. Understand Facebook’s contest guidelines Facebook has pretty strict rules and guidelines when it comes to running contests.  Be sure to take the time to read Facebook’s Page guidelines before running your own contest and check back often as they can change the rules at any time. 2. Have a
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Top 10 Benefits Of Having A Business Blog

  When it comes to your businesses’ marketing strategy, having a company blog should be a key component.  Publishing well written, informative content will help drive traffic to your website, attract more prospects, boost customer engagement and most importantly, increase sales. Here are 10 ways a business blog can help boost your brand.   1. Boosts your social media presence Each time you add a fresh new blog post to your website, you have the opportunity to share it across all your social media channels.  As you drive people to your website via your blog post, you are increasing your brand awareness and bolstering your SEO. Furthermore, readers can easily share your posts
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Top Tips For Maintaining Evergreen Content

  Evergreen content is simply content that remains relevant regardless of when it was published. This type of content is so valuable because it will continually drive traffic to your website and help you maintain a relevant ranking search engine position for months and even years.  The only thing with this type of content is that it rarely remains evergreen forever.  Most of the time it will need to be updated.  Many businesses, though, are not including this as a part of their content marketing strategy and the evergreen factor is then lost. Below are ten ways to help more easily maintain your evergreen content. 1: Keep the details If driving more
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