Tips For Optimizing Your Business Twitter Profile

By now, every business marketer is aware of the importance of using social media to promote their brand.  The challenge for many, though, is how to successfully maximize each platform. When it comes to Twitter, in order to grow your business, you need to attract and engage quality followers. Optimizing your Twitter profile will help you do just that. Below are tips on how to get the most out of your Twitter profile. Upload header and profile images Nowadays, I think everyone can agree that we are a visual culture. Your profile picture and cover photo are the 2 key visual elements that Twitter offers. It goes without saying that
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10 Ways to Build Up Your Leads and Referrals on LinkedIn

  As far as social media platforms go, most people view LinkedIn as a source for job hunters and a place to grow their professional network.  It is definitely much more than that, especially for businesses.  LinkedIn has proven itself to be a powerful tool for generating new business leads and for helping to develop those important relationships with referrals. Here are 10 ways you can build your leads and referrals on LinkedIn. 1. Your LinkedIn profile should provide a clear overview of what your business does Always keep in mind that to use LinkedIn to its fullest potential, you need to treat it like a non-stop networking event. With that being
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Best Practices For Running A Successful Facebook Contest

  Running a contest on social media, especially Facebook, is a great way to boost your reach, drive engagement and and build brand awareness. With over a billion people active daily on Facebook, you have a great opportunity to attract new customers and engage with current ones. Here are 10 key tips to help you get started with running a Facebook contest:   1. Understand Facebook’s contest guidelines Facebook has pretty strict rules and guidelines when it comes to running contests.  Be sure to take the time to read Facebook’s Page guidelines before running your own contest and check back often as they can change the rules at any time. 2. Have a
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Top 10 Benefits Of Having A Business Blog

  When it comes to your businesses’ marketing strategy, having a company blog should be a key component.  Publishing well written, informative content will help drive traffic to your website, attract more prospects, boost customer engagement and most importantly, increase sales. Here are 10 ways a business blog can help boost your brand.   1. Boosts your social media presence Each time you add a fresh new blog post to your website, you have the opportunity to share it across all your social media channels.  As you drive people to your website via your blog post, you are increasing your brand awareness and bolstering your SEO. Furthermore, readers can easily share your posts
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Top Tips For Maintaining Evergreen Content

  Evergreen content is simply content that remains relevant regardless of when it was published. This type of content is so valuable because it will continually drive traffic to your website and help you maintain a relevant ranking search engine position for months and even years.  The only thing with this type of content is that it rarely remains evergreen forever.  Most of the time it will need to be updated.  Many businesses, though, are not including this as a part of their content marketing strategy and the evergreen factor is then lost. Below are ten ways to help more easily maintain your evergreen content. 1: Keep the details If driving more
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10 Tips To Keep Your Business Social Media Profiles Secure

  Social media networks are among the most popular targets for cyber criminals.  The likes of LinkedIn and Facebook have experienced the disastrous effects a hack can have on a business.  You may think because you are not a fortune 500 company your business is safe, but it is not.  Hackers are simply interested in vulnerable accounts so that they can gain access to your followers and attempt to phish for personal info. In order to keep your business data safe and secure from potential social media threats, it is crucial to start taking action right away. Below are 10 tips for keeping you social media accounts as secure as possible.
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5 Content Tips For Your Business Website

  Building and designing your business website can be an exciting process with all the options for colors, layouts, images and more.  But there is a lot more to your website than aesthetics.  The content you place on it is equally important since this is what will keep visitors to your site interested and engaged. Below are five website content basics to include as you build your business website. Basics of your brand to include Your business website functions like an online business card so make sure it has all the same great info that is listed on your business card.  Your contact information, logo and tagline should be easily
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social media shortcuts

B2B Social Media Shortcuts for Success

Congratulations! You’ve vowed to make this year the year that social media makes an impact on your inbound marketing efforts. With a solid, proven strategy, and the right data, you can reach your goal. Follow our simple shortcut roadmap to B2B social media success. Most of these shortcuts are free and time-tested, yet they remain underutilized by social media marketers. Whether you have a social media manager in place or you’re considering a service like Emphatic, these strategy shortcuts are sure to deliver improved ROI backed by data. Shortcut #1 Track Social Media Referral Data What if you’re spending the most time, effort, and resources on the wrong B2B social media
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5 Tips For Boosting Your Twitter Reach

  As far as social media marketing goes, twitter is a must.  With over 300 million active users, you are missing out if it is not a part of your marketing strategy. With that being said, with so many users, it can be easy to get lost in the twitter universe.  In order to stand apart from the rest, you need to know how to properly harness the power of this major marketing medium. Below are 5 tips to help you maximize your content’s potential audience on twitter. 1. Follow Twitter Basics First things first, make sure you have the basics of Twitter down.  With just some minor tweaking, your
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Tips For Using Social Media For Influencer Marketing

The past decade has completely changed the way consumers make buying decisions. No longer are they watching commercials or turning to the yellow pages to make a purchasing decision. It has now shifted to trust in recommendations and promotions from third party influencers on social media. The credibility being received from social media stars and industry influencers is providing businesses with the visibility and traffic they need to take sales through the roof. Below are tips for getting started with harnessing influencer marketing on social media. Define your goals In order for any marketing endeavor to be successful, you should always begin by creating clear, concise goals for your campaign.  What do
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