10 Tips To Keep Your Business Social Media Profiles Secure

  Social media networks are among the most popular targets for cyber criminals.  The likes of LinkedIn and Facebook have experienced the disastrous effects a hack can have on a business.  You may think because you are not a fortune 500 company your business is safe, but it is not.  Hackers are simply interested in vulnerable accounts so that they can gain access to your followers and attempt to phish for personal info. In order to keep your business data safe and secure from potential social media threats, it is crucial to start taking action right away. Below are 10 tips for keeping you social media accounts as secure as possible.
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5 Content Tips For Your Business Website

  Building and designing your business website can be an exciting process with all the options for colors, layouts, images and more.  But there is a lot more to your website than aesthetics.  The content you place on it is equally important since this is what will keep visitors to your site interested and engaged. Below are five website content basics to include as you build your business website. Basics of your brand to include Your business website functions like an online business card so make sure it has all the same great info that is listed on your business card.  Your contact information, logo and tagline should be easily
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social media shortcuts

B2B Social Media Shortcuts for Success

Congratulations! You’ve vowed to make this year the year that social media makes an impact on your inbound marketing efforts. With a solid, proven strategy, and the right data, you can reach your goal. Follow our simple shortcut roadmap to B2B social media success. Most of these shortcuts are free and time-tested, yet they remain underutilized by social media marketers. Whether you have a social media manager in place or you’re considering a service like Emphatic, these strategy shortcuts are sure to deliver improved ROI backed by data. Shortcut #1 Track Social Media Referral Data What if you’re spending the most time, effort, and resources on the wrong B2B social media
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5 Tips For Boosting Your Twitter Reach

  As far as social media marketing goes, twitter is a must.  With over 300 million active users, you are missing out if it is not a part of your marketing strategy. With that being said, with so many users, it can be easy to get lost in the twitter universe.  In order to stand apart from the rest, you need to know how to properly harness the power of this major marketing medium. Below are 5 tips to help you maximize your content’s potential audience on twitter. 1. Follow Twitter Basics First things first, make sure you have the basics of Twitter down.  With just some minor tweaking, your
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Tips For Using Social Media For Influencer Marketing

The past decade has completely changed the way consumers make buying decisions. No longer are they watching commercials or turning to the yellow pages to make a purchasing decision. It has now shifted to trust in recommendations and promotions from third party influencers on social media. The credibility being received from social media stars and industry influencers is providing businesses with the visibility and traffic they need to take sales through the roof. Below are tips for getting started with harnessing influencer marketing on social media. Define your goals In order for any marketing endeavor to be successful, you should always begin by creating clear, concise goals for your campaign.  What do
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Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
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7 Clever Ways to Repurpose Your Social Media Content

7 Clever Ways to Repurpose Your Social Media Content

Active social media profiles are so important to businesses in this digital age. The key word there being “active”. Posting regular social media content provides you credibility by showing off your expertise. It is an essential addition to your other marketing efforts. However, keeping consistent social media content going on your feeds can be time-consuming. Outsourcing your social media content to an expert team is a huge start to in getting time back to actually run your business. We can help with that. Once you have your social media content outsourced, you can take that work that is being completed on your behalf and stretch the benefits even further with
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Video Marketing Cheatsheets Featured Image | Emphatic Social Media Content

Video Marketing Cheat Sheets: Your Guide to the Top Video Marketing Options

(Note: This post was updated on December 12, 2016.) Video marketing is creating a lot of buzz these days, seemingly as a result of a few big trends rising at the same time. First, smartphones, tablets and screens of all kinds have mushroomed in recent years. Second, wifi has become almost ubiquitous, making it easier and cheaper to consume more data-heavy content than ever before. Finally, more marketers are realizing that content marketing, i.e., creating original content that educates or engages a potential customer, is a smart way to start a conversation that might lead to a sale. Video is just one more tool in the shed for doing this. Consider some of the stats that
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How to rev up your marketing agency’s revenue per employee

How to rev up your marketing agency’s revenue per employee

You know that your marketing agency is only as good as the team you’ve assembled. Of course you’ll want to hire the best people you can for each position you have to fill. But how do you measure your team’s overall contribution to your agency’s success? As you map out how you’ll manage your marketing agency, don’t forget to keep track of this key metric: your agency’s revenue per employee. Calculating the revenue per employee for your agency is simple. But it’s what you do with this info that counts. First, you can track how it has changed over time. Is the trend your friend? Or has it been declining
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ROI from Outsourcing Social Media Management

4 Ways to Maximize ROI When Outsourcing Social Media Management

So you’ve decided to outsource your social media management. Smart move! It’s one of the hottest strategies in the industry as it frees up your time to do what you love — run your business. Whether you’re just beginning or already in the process with a service like Emphatic, I’d like to share a few tips that can help ensure that you get the highest ROI out of your investment. If you’ve reached the point of outsourcing social media management for your business, you already know how important it is to establish a trustworthy online presence with a human feel. That’s why it’s so important to have a team working
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