Eight Tips for Going Live on Facebook, Instagram or Twitter

  Live video is one of the most effective ways to boost exposure about your business and foster a deeper connection with your audience.  Going live with video can seem intimidating but with the right strategies in place, you will experience higher engagement levels and extended reach.  So let’s get started. Here are seven key tips for going live. 1. Add value Social media is first and foremost about providing value to your followers.  Before you go live, sit down and come up with what you want to achieve with your videos.  The content you plan on using during your live video needs to resonate with your brand. Here are some
Continue reading...

Low Organic Reach Levels on Facebook? Here Are Five Tips To Help Boost Your Reach

  Getting traffic to your website is the main goal of online marketing.  You need it in order to succeed in the online space.  Facebook is one of the key players in generating traffic for businesses and if you are not using it, you need to be. Here are five ways to help boost your brand’s organic reach on Facebook.     1. Boost Your Best Posts to Increase Engagement In order to boost traffic from Facebook, you need as many eyes as possible on your posts.  For this reason, boosting your posts is a good idea.  Keep in mind though, that you need to be sharing great content in
Continue reading...

8 Ways To Help Build Both Credibility And Trust For Your Brand

  Building trust and credibility for your brand is key.  The perception people have of your brand is an essential component of creating a successful company. Listening to a business talk about how great they are just doesn’t cut it in today’s competitive market.  People need to trust a brand before they move forward with it.  If you can do this, you will have an easier time retaining and gaining customers. Here are 8 ways you can build up trust and credibility for your brand. 1. Establish authority One of the first things to do when trying to establish your brand as trustworthy and credible is to establish authority in the
Continue reading...

Looking To Boost Engagement Levels On Your Facebook Page? Here Are 7 Effective Tips You Can Try Today

With every algorithm update, organic reach levels on Facebook go further down. For this reason, what you post is that much more important.  It is essential that the content you are putting together is not only valuable but will also spark a response from you audience generating more meaningful interactions. For those of you that are new to Facebook, engagement is people interacting with your content in these ways: Comment on your posts Liking your content Sharing your content Looking at your posts and/or videos Clicking on your links The more that people interact this way with your content, the higher your engagement levels will be and the more traffic
Continue reading...

Social Listening: How To Find Brand Mentions and Effectively Engage With Them

  People are online everyday engaging in conversations and commentary about businesses.  In order to effectively manage your brand online, you need to monitor conversations taking place about your brand.  This is called social listening.  By employing this very powerful tactic, you will gain real-time, actionable insight into both your business and marketing approach. Here are ways to find brand mentions and how to engage with those fans.   1. How to find mentions of your brand online So you want to find out who is mentioning your brand online.  Those talking about your brand can be anyone from customers, publications, bloggers and anyone in between.  But how do you
Continue reading...

Tips For Choosing The Best Social Media Platform For Your Business To Succeed

Social media is an essential marketing tool for every type of business big and small.  Choosing the best platform for your business to focus on is something that you need to do in order to really be successful on social media.  The good news is, you only really need to be looking at the most popular and widely used platforms and work your way from there. You want to pick the platform that is going to give you the most exposure while reaching your ideal audience. So between Facebook, Pinterest, LinkedIn, Twitter, Youtube and Instagram, which one of these is the right pick for you?  Read on to find out.
Continue reading...

7 Effective Video Marketing Ideas To Help Grow Your Small Business

  Every day, there are billions of people watching videos across every major social media platform.  As a business, video represents a key way to connect with customers.  If you have not added video marketing into your content mix, you need to.  By next year, video traffic will represent up to 80% of internet traffic so now is the time to start working on gaining that competitive edge. Below are 7 video marketing ideas to try today.   1. Product demonstration Whether you are looking to sell new technology, a car or a new household gadget, doing a product demo video can do wonders for showcasing your product.  You have the opportunity to
Continue reading...

7 Ways To Boost Website Traffic With Pinterest

  As a business owner, your main goal is to drive traffic to your website.  If you are not using Pinterest as a part of your social media marketing strategy, it is time to change that.  Pinterest can be a huge driver of organic traffic if you know how to properly use it. Here are seven ways to drive organic traffic back to your website with Pinterest.   1. Find the types of images that resonate with your target audience In an effort to start generating traffic from Pinterest, you need to be including pin worthy images on your product pages and any pages with valuable content.  If you are having
Continue reading...

10 SEO Tips To Help Improve Your Blog’s Google Ranking

  We all know by now how often Google is changing up their algorithm and how the days of keyword stuffing and buying links to boost your ranking are long gone.  With thousands and thousands of searches happening every second of people not just poking around social media but looking for information, you cannot afford to ignore the importance of SEO when it comes to content marketing.  With that being said, you need to have the right strategies in place in order to see results. Here are 10 SEO tips to help improve your blog posts google ranking. 1. Reference credible sources in your posts When it comes to important
Continue reading...

7 Easy Ways To Optimize Your Website To Boost Lead Generation

  When it comes to optimizing your website for lead generation, it is not as simple as adding a “click here” button to your home page and the leads will come pouring in. There are additional steps you need to take in order to make sure you are doing all you can to convert your website visitors into leads. Here are 7 easy and effective ways to optimize your website for lead generation. 1. Use forms on your most visited pages The first step to improving your lead generation strategy is to see where it currently stands so that you know what is working and what needs to improve. One of
Continue reading...