One thing you can always count on when it comes to social media marketing is that it is constantly evolving and changing. Facebook being the largest social media network means constant updates to keep up with. Now that 2019 is in full force, it is time to take stock in those updates so that you ensure your social media marketing plan is on the right path.
Here are seven new Facebook updates to know for 2019.
1. Instagram story shopping
Shopping just became that much easier with Instagram stories. You can now add product stickers so people viewing your stories can now get all the product details they need to make a purchasing decision. They will also be able to click through to your mobile site to make that purchase.
2. Augmented Reality Ads in Messenger
With Augmented reality ads, customers don’t have to wait to visit your store to try a product on and make a decision. All they have to do is open their camera to try on your product and finalize their purchase, all while on-the-go. This makes it super easy for the customer while brands benefit from building a deeper connection with users.
3. Facebook Stories Ads
Similar to Instagram story ads, Facebook offers the same option. People can find out more information about their favorite products and services via their smartphone.
Facebook has made a real push for local businesses by adding some changes and upgrades to help consumers connect with their favorite local businesses that much easier.
-Facebook business pages have been redesigned on mobile so people can interact more with a business. This means you can book an appointment at a salon, make a reservation at a restaurant, see photos, upcoming events and more. You can also now see Stories on pages so you can get to know the business more.
-You can now find businesses faster by browsing their “local” section in the Facebook app as well as their standalone “Facebook local app”. With this, you can see which places are most recommended as well as check out which events your friends are attending.
5. Video Metrics Updates
knowing how people interact with your videos is key to understanding true engagement and understanding video consumption. For this reason, Facebook also recently updated its video ad metrics. Armed with this knowledge, advertisers can adjust their video creative accordingly.
6. Video Creation Kit
Not everyone is savvy when it comes to video but once again, Facebook is on that one too. They recently launched their Video Creation Kit which allows you to take your photos and turn them into mobile-optimized videos.
7. Messenger 4
With this newest version of Messenger, it is not only easier to navigate but they have added a People tab, chat tab and a discover tab. One feature that really has people talking is the new “unsend” feature. You can delete a message from the recipient’s thread up to 10 seconds after hitting send. We all know the pain of posting something you wish you didn’t! They also plan on adding even more features in the months to come.
Using Facebook as a marketing platform for your business is a must when it comes to your social media marketing strategy. They make a point of providing options to ensure businesses have the tools they need to be successful on the platform. With that being said, you want to make sure you are keeping up with updates and changes to ensure you are getting the most out of it. The above updates are just some of the changes you want to take advantage of. Stay informed moving forward by signing up for the latest updates from Facebook Business.