-
Handmade social media content to engage your customers
Handmade social media content to engage your customers Session expired
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.
Free Ways To Drive More Traffic To Your Website
When it comes to content marketing, reaching more people is not the only goal. You want to have that content continue to provide value for the long term. By achieving this, visitors continue to come to your website well after you have published the information. Most brands are already using social media to promote their content. With that being said, there are many content promotion strategies that businesses are not doing even though they are free and easy to do.
Below are 10 free and simple ways to drive more traffic to your website.
1. Take advantage of bookmarking sites
Websites like Digg, StumbleUpon and Reddit are popular destinations for information and news. By placing links on these bookmarking sites, you are gaining access to their audience. Now these sites are not necessarily generating high traffic numbers like Facebook and Pinterest but the numbers are decent and you can’t beat that they are free.
2. Add a CTA with every link you share
Every link you share can be an opportunity for new business. Snip.ly is a great tool that lets you add a CTA (call to action) to any link you share allowing you to create new opportunities for leads. This can be done not only with curated material and your own content, but is great to use as a tactic for event promotion and boosting sign ups.
There are more tools out there besides Snip.ly that offer more features like analytics and branding..here are a few:
As you review these, make sure to see how many conversions and clicks they give you whether it is free or you are paying. Also, make sure whatever one you choose can integrate with your email automation software and CRM if you are using it to collect sign-ups
3. Add CTA Banners on your website
As a part of your inbound marketing strategy, website banner ads are a must component. Be sure to include a call to action that is relevant to the content on the page. This should be done for every page on your website. By keeping it consistent like this, they act like a form of advertisement on every page.
4. Take advantage of the pinned post option on your social media pages
Another easy way to promote your content is by using the pinned posts option on all your social media accounts. By doing this, the pin stays in the number one spot in your feed until you unpin it. Some great things to pin are any upcoming events, offers or the latest post on your blog.
5. Use your social media page banners as a CTA
Another great way to take advantage of your social media channels and get some free promotion is to use a call to action graphic as your page banner. Facebook is great for this because they offer their call-to-action buttons that allow you to link to the relevant landing page of whatever it is you are advertising. This gives a great way to let everyone know about your latest event or offer.
Furthermore, If you are utilizing pinned posts, have the banner point to it as it may have more detailed info and a link to the landing page.
6. Use Q&A Sites
Q&A sites like Yahoo Answers and Quora are another promotional tool that are worth trying out. It is all about providing answers to questions and you can use your blog post to do that. For every new post you publish, perform a search for relevant questions. Provide answers to them and post a link back to the related blog post.
7. Get your employees to share your content on their social media pages
Boosting reach on social media is something every business strives to accomplish. Employees are a great avenue to use to get that extra reach. Encourage them to share any articles, offers and news on their own social media accounts. Employees tend to be excited about new things their company is doing so this an easy outlet for them to do so.
8. Use aggregator sites
First and foremost, when it comes to aggregator sites like Reddit, you do not want to spam them. They can spot that a mile away. What you do want to do is submit links that are actually of value to the audience. Find a relevant category to submit your content to and you will surely see a spike in traffic.