8 Tips For Growing Your Facebook Business Page

 

Whether you have an existing business page on Facebook or you are just creating one, the hardest part is growing your fan base.  If you started out on Facebook about five years ago, growing your fan base organically was not that tough since the competition was not so fierce.  Speed up to now and you have millions of people on Facebook and tons of businesses vying for the attention of them all. In order to stand apart from the rest, you must have a plan and execute it properly.

Below are eight tips on how to grow your Facebook business page.

 

1. Define who your target audience is

When it comes to marketing on any platform, knowing your target audience is half the battle.  It is no different with Facebook and you should know this before you even give thought to a business page.  Always keep in mind that not all of the billion plus users on Facebook are going to be your customer.  For this reason, you need to drill down who your target is and consider buying Facebook ads to drive your sales.  It is much better to have 100 fans engaging with your content than 20k page likes from fans but they do not comment or share posts.

2.Make sure your posts speak to your target audience

With your target audience defined, it is now time to give thought to the type of content that will boost engagement with them.  You want to make sure your posts reflect who your audience is.  If you have a local business teaching kids art classes, your audience is going to be mostly moms so you want to make sure your posts are appealing to moms.  Your posts should not be about stuff related to men or those without kids.

3. Figure out which posts get you the most engagement

Now that you have your target audience figured out and you know what type of content to post, you need to now see which content is pulling the most engagement for you. If a post has proven successful for you, plan similar future posts.  If a post fails to produce any engagement, never post anything like it again.  With that being said, there are a few universal status ideas that tend to encourage response from followers

  • Videos – Videos garner some of the highest engagement rates on Facebook
  • Questions — People really like simple questions that require one word answers.  Just make sure to keep it relevant.
  • Photos — Facebook is visual, so pictures tend to do well.
  • Fill-in-the-Blanks — Come up with light hearted topics.  People like the quick answer.
  • Contests —  These usually do good.  Just don’t make the contest complicated.  Like to win, comment to win, caption this are all easy and effective contest ideas.  Keep the prizes relevant and don’t do contests too often.

4. Use video

Video is all the rage.  Millions of people everyday are watching and engaging with video content on Facebook.  The sky’s the limit with what you can do with Facebook Live Videos. You can host a Q&A, teach your audience how to do something, stream an interview, introduce a new product, the list goes on.

5. Keep in mind this is for the long run

As with any form of marketing, your Facebook business page is something you will need to continue to work on as long as you have it. Stay focused on building your page and keeping a strong relationship with your followers.  Even if someone is not purchasing today, they will remember your brand when they need to make a purchase down the line.

6. Be patient

Building your followers on Facebook is not a race.  Don’t lose hope when the sales are not rolling in right away and definitely do not start putting promotional posts on blast. This will make you lose followers real fast and spend your whole budget too.  Start out by posting once a day.  This will give your followers a chance to get to know and trust you.  Once that is established, you can start posting more often.  You want consistency but quality is definitely your top priority if you want to build a great fan base.

7. Come up with a schedule and stick to it

Posting sporadically will never get your business page to grow. Research when are the best times to post and come up with a schedule. Once you’ve created that schedule, make sure you stick to it. Your followers will come to expect your posts and if you start to deviate from that they may begin to unfollow you. With Emphatic.co, you decide when you want the posts to go out.  No forgetting and this will be one more thing to check off your list.

8. Monitor and measure your results

Now that you have taken the above steps, it is time to monitor your progress and measure your results. See what types of posts are working and garnering the most engagement with your audience. Put some time aside to review your website analytics on Facebook’s Insights that way you can determine what is working and what is not working for you.  Bonus tip: check out some Facebook features you may not know about that can help boost your business page’s success. These are known to work pretty well at increasing fans, engagement and your ROI.