Emphatic Welcome Tutorial & Video

Thanks for choosing Emphatic! One of the best things about working with our tools is that they’re user-friendly and intuitive, which makes navigating the dashboard easy. We’ve put together a great quick-start guide to cover some of the most commonly used areas of your dashboard — make sure to bookmark this page as a resource. Here’s a link to the video if you would like to watch it! Logging in is simple: Visit Emphatic.co (no “m”) and hit the blue Log In button in the upper right corner. This will bring you to your dashboard, where you’ll see the account(s) you manage. You’ll see the name of the account as
Continue reading...

Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
Continue reading...

7 Smart Ways to Use LinkedIn Groups In Your Marketing | Emphatic Social Media Content

7 Smart Ways To Use LinkedIn Groups In Your Marketing

Linkedin Groups can be a great pond to fish in for your marketing efforts. You’d be surprised at the connections you can make by just making it a point to join, listen and participate regularly in groups that are related to your business. While LinkedIn is usually associated with B2B businesses, owners of local or B2C companies can also use LinkedIn Groups to network with business development partners, civic leaders and other people who might be helpful to know. Check out these 7 tips — from beginner to ninja-level — for smart ways to use LinkedIn Groups as part of your marketing strategy. Know Which LinkedIn Groups to Join 1.
Continue reading...

How Adblock is Making Social Media More Important Than Ever

Eight years ago a stroke of a pen sent all outdoor advertising in São Paulo to the junk heap. Over 34,000 billboards and signs of all kinds got the ax when Mayor Gilberto Kassab decided to save his 19 million citizens from “visual pollution” by signing the Clean City Act. Of course, the city’s M(ad) Men weren’t too pleased. Words like “fascist” got thrown around as they stewed over the impact. Also, small business owners had to eat the cost of tearing down their signs. But as the cityscape changed, residents began noticing buildings and architectural features that had been hidden for a long time. Oh, and the scrap collectors
Continue reading...

How the nation's top marketers are counting on social media

How the nation’s top marketers are counting on social media

Twice a year a survey is delivered to almost 3,000 of America’s top marketers, the Mad Men and Mad Women of companies like Walmart, GE and Procter & Gamble. Organized by the American Marketing Association, the prestigious McKinsey Consulting Group, and Christine Moorman, a professor of business administration at Duke University’s Fuqua School of Business, the survey is meant to help predict where marketing is going. It also reports on where social media marketing is going, too. Here are three interesting takeaways on the social media plans of these top marketers, as reported in latest edition of the CMO Survey. 1. Most social media budgets are moving in only one
Continue reading...

switching costs Emphatic

Switching costs: friend or foe in your marketing plan?

“We’ll buy out your contract,” declares the voice over the techno-music playing, Millennial-happy TV ad that’s making me regret not using my DVR. The small print at the bottom of the screen shows the dollar figure the company’s willing to pony up to your current cell network so you can escape your contract: $350, paid directly to your old carrier. No cheap goodbyes in voice-and-data land, apparently. That a departing customer must pay such a hefty fee in the first place might be one of the reasons why telecoms companies seem so unloved today. Consumers are more accustomed to being able to come and go as they please, picking up
Continue reading...