Social Media Marketing During a Crisis

Brand responses to crisis situations are something that marketing managers lose sleep over. The way a company chooses to interact during a challenge can make or break their reputation, and with the booming popularity of social media, this interaction has to happen in real-time. During a time when in-face interactions aren’t an option, many of your customers will reach out to you online for the answers they need the most. Why Social Media? Let’s face it: So many of your customers head online first before spending money. In the world of social media, that includes checking out content on the Big 3 — Facebook, LinkedIn, and Twitter. First, they’re coming
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