How to find and evaluate engagement metrics for Twitter, Facebook, and LinkedIn

Simply put, engagement matters. It’s the definitive measure of how well your social media marketing efforts are working, and insight you draw from engagement metrics can go a long way towards tweaking your strategy and the types of content you post to help reach your target audience. Because each platform has a different method for tracking and analyzing engagement metrics, it’s important to understand how to find that data and interpret it. Below you’ll find some great info from our social media pros on how you can find and evaluate engagement metrics on Twitter, Facebook, and LinkedIn. Make sure you bookmark this guide — you’ll want to check these metrics
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