Social Media Marketing During a Crisis

Brand responses to crisis situations are something that marketing managers lose sleep over. The way a company chooses to interact during a challenge can make or break their reputation, and with the booming popularity of social media, this interaction has to happen in real-time. During a time when in-face interactions aren’t an option, many of your customers will reach out to you online for the answers they need the most. Why Social Media? Let’s face it: So many of your customers head online first before spending money. In the world of social media, that includes checking out content on the Big 3 — Facebook, LinkedIn, and Twitter. First, they’re coming
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social media shortcuts

B2B Social Media Shortcuts for Success

Congratulations! You’ve vowed to make this year the year that social media makes an impact on your inbound marketing efforts. With a solid, proven strategy, and the right data, you can reach your goal. Follow our simple shortcut roadmap to B2B social media success. Most of these shortcuts are free and time-tested, yet they remain underutilized by social media marketers. Whether you have a social media manager in place or you’re considering a service like Emphatic, these strategy shortcuts are sure to deliver improved ROI backed by data. Shortcut #1 Track Social Media Referral Data What if you’re spending the most time, effort, and resources on the wrong B2B social media
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Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
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7 Clever Ways to Repurpose Your Social Media Content

7 Clever Ways to Repurpose Your Social Media Content

Active social media profiles are so important to businesses in this digital age. The key word there being “active”. Posting regular social media content provides you credibility by showing off your expertise. It is an essential addition to your other marketing efforts. However, keeping consistent social media content going on your feeds can be time-consuming. Outsourcing your social media content to an expert team is a huge start to in getting time back to actually run your business. We can help with that. Once you have your social media content outsourced, you can take that work that is being completed on your behalf and stretch the benefits even further with
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ROI from Outsourcing Social Media Management

4 Ways to Maximize ROI When Outsourcing Social Media Management

So you’ve decided to outsource your social media management. Smart move! It’s one of the hottest strategies in the industry as it frees up your time to do what you love — run your business. Whether you’re just beginning or already in the process with a service like Emphatic, I’d like to share a few tips that can help ensure that you get the highest ROI out of your investment. If you’ve reached the point of outsourcing social media management for your business, you already know how important it is to establish a trustworthy online presence with a human feel. That’s why it’s so important to have a team working
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Zombie Image_Emphatic social media content for business

Don’t Be A Zombie: Avoiding Social Decay In Your Business

Can you tell how a company is doing just by looking at its social media activity? A piece of investigative journalism from Buzzfeed (yes, Buzzfeed) implies the answer might be yes. Their journalists chose a few social media apps and then looked at how often people were tweeting out links to content on those apps. For example, how often were people tweeting out links to, say, Instagram pics? Meerkat livestreams? Ello updates? Had those patterns declined over time, leading to what Buzzfeed calls “social decay”? And could social decay predict when an app was in danger of failing? Their answer, based on what happened to a few apps they examined, is yes. This makes sense.
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Facebook Newsfeed Change (featured) | Emphatic Social Media Content

The Latest Facebook Newsfeed Change: What It Means for Your Business

Facebook is rolling out a change that will give users more control over what they see in their newsfeed. If you’re familiar with Facebook you’ll know the newsfeed is the near-constant stream of updates from your friends, the people you follow and the Pages you’ve liked. But you don’t see everything these folks share. Facebook only shows you what it thinks you’ll like the most, using a secret algorithm to guess your preferences. (Fun fact: the algorithm is partly influenced by about 730 people all around the United States who get paid to surf Facebook.) Finding one perfect algorithm to fit the tastes and interests of over 1 billion users? Good luck with that. So now Facebook has
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How Adblock is Making Social Media More Important Than Ever

Eight years ago a stroke of a pen sent all outdoor advertising in São Paulo to the junk heap. Over 34,000 billboards and signs of all kinds got the ax when Mayor Gilberto Kassab decided to save his 19 million citizens from “visual pollution” by signing the Clean City Act. Of course, the city’s M(ad) Men weren’t too pleased. Words like “fascist” got thrown around as they stewed over the impact. Also, small business owners had to eat the cost of tearing down their signs. But as the cityscape changed, residents began noticing buildings and architectural features that had been hidden for a long time. Oh, and the scrap collectors
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7 Twitter Tips From Top Authors

7 Twitter Tips from Top Authors

The President tweets, the Pope tweets — even the Queen of England tweets — if they can do it, why can’t you? True, they’ve got a staff of people helping them. (Or, like Emphatic users, they may even have a team of people doing it for them.) If you want to get your own Twitter game together, you could do a lot worse than following the advice of a few famous authors. These seven mistresses and masters of the written word enjoy tweeting as both another means of expression and a smart marketing move. They recently shared their advice in an interview with Hollywood Reporter on how to make the
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How the nation's top marketers are counting on social media

How the nation’s top marketers are counting on social media

Twice a year a survey is delivered to almost 3,000 of America’s top marketers, the Mad Men and Mad Women of companies like Walmart, GE and Procter & Gamble. Organized by the American Marketing Association, the prestigious McKinsey Consulting Group, and Christine Moorman, a professor of business administration at Duke University’s Fuqua School of Business, the survey is meant to help predict where marketing is going. It also reports on where social media marketing is going, too. Here are three interesting takeaways on the social media plans of these top marketers, as reported in latest edition of the CMO Survey. 1. Most social media budgets are moving in only one
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