Looking To Boost Engagement Levels On Your Facebook Page? Here Are 7 Effective Tips You Can Try Today

With every algorithm update, organic reach levels on Facebook go further down. For this reason, what you post is that much more important.  It is essential that the content you are putting together is not only valuable but will also spark a response from you audience generating more meaningful interactions. For those of you that are new to Facebook, engagement is people interacting with your content in these ways: Comment on your posts Liking your content Sharing your content Looking at your posts and/or videos Clicking on your links The more that people interact this way with your content, the higher your engagement levels will be and the more traffic
Continue reading...

Social Listening: How To Find Brand Mentions and Effectively Engage With Them

  People are online everyday engaging in conversations and commentary about businesses.  In order to effectively manage your brand online, you need to monitor conversations taking place about your brand.  This is called social listening.  By employing this very powerful tactic, you will gain real-time, actionable insight into both your business and marketing approach. Here are ways to find brand mentions and how to engage with those fans.   1. How to find mentions of your brand online So you want to find out who is mentioning your brand online.  Those talking about your brand can be anyone from customers, publications, bloggers and anyone in between.  But how do you
Continue reading...

Tips For Choosing The Best Social Media Platform For Your Business To Succeed

Social media is an essential marketing tool for every type of business big and small.  Choosing the best platform for your business to focus on is something that you need to do in order to really be successful on social media.  The good news is, you only really need to be looking at the most popular and widely used platforms and work your way from there. You want to pick the platform that is going to give you the most exposure while reaching your ideal audience. So between Facebook, Pinterest, LinkedIn, Twitter, Youtube and Instagram, which one of these is the right pick for you?  Read on to find out.
Continue reading...

7 Effective Video Marketing Ideas To Help Grow Your Small Business

  Every day, there are billions of people watching videos across every major social media platform.  As a business, video represents a key way to connect with customers.  If you have not added video marketing into your content mix, you need to.  By next year, video traffic will represent up to 80% of internet traffic so now is the time to start working on gaining that competitive edge. Below are 7 video marketing ideas to try today.   1. Product demonstration Whether you are looking to sell new technology, a car or a new household gadget, doing a product demo video can do wonders for showcasing your product.  You have the opportunity to
Continue reading...

7 Ways To Boost Website Traffic With Pinterest

  As a business owner, your main goal is to drive traffic to your website.  If you are not using Pinterest as a part of your social media marketing strategy, it is time to change that.  Pinterest can be a huge driver of organic traffic if you know how to properly use it. Here are seven ways to drive organic traffic back to your website with Pinterest.   1. Find the types of images that resonate with your target audience In an effort to start generating traffic from Pinterest, you need to be including pin worthy images on your product pages and any pages with valuable content.  If you are having
Continue reading...

10 SEO Tips To Help Improve Your Blog’s Google Ranking

  We all know by now how often Google is changing up their algorithm and how the days of keyword stuffing and buying links to boost your ranking are long gone.  With thousands and thousands of searches happening every second of people not just poking around social media but looking for information, you cannot afford to ignore the importance of SEO when it comes to content marketing.  With that being said, you need to have the right strategies in place in order to see results. Here are 10 SEO tips to help improve your blog posts google ranking. 1. Reference credible sources in your posts When it comes to important
Continue reading...

7 Easy Ways To Optimize Your Website To Boost Lead Generation

  When it comes to optimizing your website for lead generation, it is not as simple as adding a “click here” button to your home page and the leads will come pouring in. There are additional steps you need to take in order to make sure you are doing all you can to convert your website visitors into leads. Here are 7 easy and effective ways to optimize your website for lead generation. 1. Use forms on your most visited pages The first step to improving your lead generation strategy is to see where it currently stands so that you know what is working and what needs to improve. One of
Continue reading...

Six Facebook Features To Help You Get The Most Out Of Your Facebook Business Page

  As a marketer or social media manager, Facebook is an integral part of any marketing strategy.  In order to manage a successful Facebook business page, you have to remain in the know about all the features that they roll out on a daily basis. Many of these features are not only going to help you have a better experience but your audience as well.   Below are 6 Facebook features to help you get the most out of your Facebook Business Page.   1. Customize your news feed Facebook is constantly updating their algorithm which affects what posts you see in your news feed.  This can be frustrating for
Continue reading...

10 Tips For Protecting Your Social Media Profiles From A Phishing Scam

  Phishing scams are unfortunately very real and can wreak havoc on your business.  You basically have someone impersonating your brand in order to get individuals to provide them with sensitive data that can lead to identity theft.  These types of scams are a real threat to businesses and you need to know what you should be doing to protect your customers and your brand.   Below are 10 ways to protect your business from social phishing scams.   1: Monitor your brand online In an effort to combat the chances of your business being a victim of a phishing scam, it is essential that you are monitoring any mentions of
Continue reading...

8 Effective Tips To Help Improve Your Blog’s Conversion Rates

  We have discussed previously the benefits of having a business blog.  They are a great way to generate traffic and convert potential customers.  The hard part is trying to build up your readership and decrease the number of people that leave.  There are various reasons why your blog may not be a converting machine.  It could be anything from writing style to lack of marketing. Below are 8 tips to help boost the conversion rates for your business blog. 1. Choose the right topics Having the right title for your blog posts is very important in generating readership.  You have to give thought to what will drive someone to click
Continue reading...