10 Digital Marketing Tips For Small Business Owners

Digital marketing is an essential part to the success of any small business looking to be competitive. The key is to find out what tactics to focus on for your brand. Here are 10 digital marketing tips for small business owners.   1. Engage in local search marketing Having a local search marketing strategy is important to any small business.  It basically consists of claiming your online business listing that shows up in relevant local searches. This gives you the opportunity to check the information that is being displayed about your business to ensure it is as accurate as possible.   Aside from the big search engines like Bing, Google and Yahoo,
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10 Tips On How To Use Instagram Stories To Grow Your Business

When you take photos or videos with Instagram Stories, they only stay up for 24 hours and then they are no longer available for viewing.  Because they are so short lived, businesses have a great opportunity when it comes to promoting their brand in different ways. Here are ten tips on how to use Instagram Stories to help grow your business. 1. Have flash promotions These types of promotions create a sense of urgency and a feeling of exclusivity.  Followers are then more likely to make a purchase as well as become more loyal to your brand. 2. Launch new products Another effective way to use Instagram Stories is for introductions
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10 Tools Every Social Media Marketer Should Have In Their Arsenal

          As we move through 2018, social media marketing remains a key part of any online marketing strategy.  It is so popular because you have the ability to grow your brand without directly paying for it, which makes it a very cost effective strategy. With that being said, in order to really make your campaigns work, you need to incorporate the right social media tools. Below are 10 social media tools every brand should have in their arsenal. Tagboard We have all heard the term social listening (monitoring who is talking about your brand or industry) and how important it is to growing your brand. With this tool,
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Eight Things To Have On Your Monthly Website Maintenance List

  Once you have launched your business website and you have poured hours into the design and content, you may think your work is done.  But that is definitely not the case.  Your website functions as a digital storefront that will be the first interaction potential customers will have with your business.  In order to ensure a seamless experience for visitors, you need to regularly maintain your website. Below are eight monthly website maintenance tips to keep your site functioning properly. Check for broken links and images The online world is constantly changing which means URLs and images that you are linking to can change at any time.  For this
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Tips For Using Facebook Groups For Business

  If you are on Facebook, you most likely belong to at least one Facebook group. Overall, there are over a billion active users that are a part of these groups.  As of recent, Facebook has been putting attention on groups and they have made great improvements by adding some new features.  You can now create linked groups, add membership questions and you can also post to a group as a page and not just an individual. With that being said, it is time to talk about creating a Facebook group for your business if you do not already have one. They are a great way for brands to connect
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7 Social Media Trends To Expect in 2018

  The landscape of social media is constantly evolving and businesses need to adapt to the latest trends and developments in order to be successful and remain competitive.  As we head into 2018, it is time to start thinking about what trends are going to define this next year so you can begin developing your social media marketing strategy accordingly.   Below are seven social media trends to expect in 2018.   Expect short lived content to have the highest levels of engagement Short lived content that disappears within 24 hours (aka ephemeral content) has had a meteoric rise to fame thanks to Snapchat. With over 10 billion videos uploaded
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10 Tips To Boost Sales For Cyber Monday

  It is almost that time of year again for Cyber Monday when millions of online shoppers will be looking for the best deals on holiday gifts. With that being said, there is tons of competition and consumers will be bombarded with sales and offers.  If you have not started getting ready, now is the time to start planning your strategy. Below are tips on how to optimize your strategy for Cyber Monday.   1. Start implementing your strategy today Last year over half of online consumers began their holiday shopping in October or earlier.  In order to take advantage of the attention already generating online, you need to get things
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8 Tips For Growing Your Facebook Business Page

  Whether you have an existing business page on Facebook or you are just creating one, the hardest part is growing your fan base.  If you started out on Facebook about five years ago, growing your fan base organically was not that tough since the competition was not so fierce.  Speed up to now and you have millions of people on Facebook and tons of businesses vying for the attention of them all. In order to stand apart from the rest, you must have a plan and execute it properly. Below are eight tips on how to grow your Facebook business page.   1. Define who your target audience is When
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Key 2018 Predictions For Instagram Marketing

  As we approach the holidays, also comes thought of the new year.  Now is the time to start putting together your 2018 social media marketing plan. In order to do that, you need to know what trends to expect on which platforms. Instagram saw huge growth in 2017 and is expected to join the billion user platform club in 2018. Below are 5 trends we expect to from Instagram in 2018 Shopping tags to expand For 2018 we will definitely see Instagram putting focus on expanding their business options in order to remain competitive with the other platforms that are already seeing substantial growth with the business side. The expansion
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5 Tips for Planning Your 2017 Holiday Social Media Marketing Strategy

  It is hard to believe that the holiday season is right around the corner and with that comes one of the biggest spending times of the year for consumers. For this reason, now is the time to start brainstorming about your holiday marketing strategy and get your social media feeds ready to go! Below are some holiday marketing ideas to help you stand out in the sea of social media and really engage with your customers this upcoming holiday season. Come up with a content calendar Begin by highlighting the dates that are important for your  business’ success and build out your promotions from there.  Some ideas are Cyber Monday, Small
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