When is it worth buying ads on Twitter and Facebook?

Have you ever wondered why there are so many Starbucks locations? Or why they have free wi-fi and comfy couches? It’s because the Starbucks marketers know that they’re not trying to sell a $5.90 cup of coffee — they’re trying to acquire and maintain a $15k customer. That simple math trick changes a lot about how you approach your marketing. -Ted Ammon The days when Twitter and Facebook were happy to have tons of users while making no money are over. Now that they’re both public companies they both have to answer to public investors who want to see big profits. To deliver on these expectations both networks, particularly Facebook,
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Here’s a shortcut to find what to say on social media

Good social media is partly about having the right mix of content: Direct calls to action only some of the time, for example: “Today we’re selling cake to anyone over 4 feet tall, stop by Emmy’s bakery today!” Subtle “I-see-what-you-did-theres”, for example: “Here’s a selfie of Margo & her new tarantula! We <3 helping our clients find the perfect pet!” And fun / entertaining stuff that may or may not be related to your business but proves you’re a human. But it’s not always easy to find good, non-sales related content for social media. So we present: 3 tips on how to use Yelp, Amazon or other review sites for content 1. Tell your audience the story
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An affordable way to outsource social media

LinkedIn was founded in 2003. Facebook took shape in 2004. And Twitter sprang to life just two years later. If you include bygones like Friendster and Myspace it has been well over a decade since social media was introduced to the world, to our businesses and to our personal lives. Social media: From novelty to necessity Today social media is a no-brainer for any large company that can afford to hire the consultants, agencies and full-time staff needed to manage it. Yet for them it remains a useful option, not a make-or-break decision. Certainly we’d all be stunned if Coca-Cola announced that it was unfriending Facebook. Or if GE said,
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