A snapshot of beautiful mountains you could visit if you left social media to Emphatic.co

Introducing another way to save you time on social media

At Emphatic we want to save you time and get you better results on social media. And we think the best way to do that is to actually let us do it for you. With this philosophy of letting you focus on the other important things going on in your business, we’re going to try experimenting with a daily round-up that includes just a few of the best recent pieces we’ve found about social media from others, with a brief explanation of why we think it’s worth your precious time. These could be instructive, entertaining or just plain weird, but they’ll all be chosen for their success in sparking new thoughts about the fast-changing world of social media. So please let us know what you think as we try this latest experiment!

Social Media Round-Up for May 19, 2014

  1. In 10 Fundamentals of Social Media Marketing Gerardo A. Dada of Solar Winds gives straight talk to social media practitioners and laypeople alike. My favorite is #5:

    The exact value of a Facebook like or a Twitter follower is zero. At least until you come up with an integrated plan to engage fans and create value, they are worthless.

  2. Was the historic electoral victory in the world’s largest democracy due mainly to social media? In Modi Taps India Selfie Generation to Oust Twitter-Absent Gandhis Kotoky of Bloomberg says it might have been.

    Use of new media was “the biggest differentiator between Modi and rest of the leaders in the country,” said N. Bhaskara Rao, chairman of the Centre for Media Studies in New Delhi.

  3. Log off and get a life. Writing in The Independent, Ellen E. Jones reminds us why we’re lucky not to be teenagers at this point in history.

    If the internet is like water, then social media is alcohol – enjoyable in small quantities, potentially damaging to your health and best not imbibed by anyone too young to know their limits. In this analogy, Facebook is lager (fun when shared with friends); Twitter is cheap white wine (makes you want to fight people) and Reddit is a can of K cider in the leisure centre car park (only for the desperate).